CEO
MarketWise Advisors LLC
Jordan Brown is the founder and Managing Director of MarketWise Advisors, LLC, a consultancy renowned for its expertise in mortgage technology analytics. With over 25 years of experience encompassing product design and development, loan servicing analytics, servicing systems, capital markets, lender process reviews, and due diligence, Mr. Brown has successfully overseen more than 150 projects during his tenure at MarketWise. His clientele includes leading mortgage and commercial banks as well as technology vendors. The company is well known for its expertise in creating and applying ROI financial assessments for leading software vendors throughout the mortgage sector.
Throughout his distinguished career, Mr. Brown has dedicated his efforts to the design, marketing, and deployment of technology solutions that address complex operational challenges, including the creation of systems for loan servicing, origination, pricing engines, and secondary marketing. Prior to founding MarketWise, he held senior positions at GHR Systems/Fidelity Information Services, Tuttle Decision Systems (subsequently acquired by Microsoft), and ALLTEL (now Black Knight Financial/ICE).
Mr. Brown has been instrumental in advancing technology-driven innovation within the mortgage sector, with particular focus on servicing analytics, pricing engines, multi-channel loan origination, and eMortgage initiatives. He is an active industry speaker and contributor to lending publications, with over fifty articles published. In addition, he currently serves as non-executive Chairman of the Technology Committee for Primestone Partners LLC.
Mr. Brown earned degrees in Economics and History from Washington University in St. Louis, where his thesis explored US-China joint business ventures. He resides in Saint Johns, Florida, with his wife and two children, and enjoys spending time fishing, watching football, and boating with his family.
This session focuses on how mortgage lenders are evaluating the business impact of their technology investments amid tighter budgets and ongoing market volatility. Panelists will examine the tools and KPIs that matter most—such as cost per loan, pull-through rate, cycle time reduction, and staff efficiency—and how to build an internal framework for measuring ROI over time. The discussion will help attendees understand which data sources are most reliable, how to align ROI analysis with strategic goals, and how to avoid common pitfalls when evaluating vendor promises versus actual performance.