Vice President of Digital and Brand Experience
Atlantic Bay Mortgage Group
Jessica Swink is the VP, Digital and Brand Experience at Atlantic Bay Mortgage Group, where she leads strategy behind borrower experience, lifecycle marketing and the technology that connects them. With more than nine years in mortgage marketing and technology, she specializes in turning fragmented tools and disconnected touchpoints into cohesive, personalized experiences that bring borrowers back and keep them engaged loan after closing.
This session explores how lenders can strengthen relationships with realtors, builders, and other partners by modernizing the way they share data, communicate, and deliver leads. Speakers will discuss technologies that streamline co-marketing, automate status updates, improve lead attribution, and create more seamless borrower handoffs. Attendees will learn which tools actively reduce friction in the referral pipeline, how to evaluate partner-facing platforms, and how better transparency and collaboration can boost conversion rates while deepening long-term partnerships.